The self-storage industry is evolving, and a new report offers valuable insights into its future. The 2025 Self-Storage Industry Outlook explores key trends and consumer preferences gathered from over 1,000 U.S. consumers from different backgrounds. Let’s take a closer look at some of the main findings and what they mean for the industry.
Key Highlights:
- More Americans on the Move: 37% of people are either planning or considering moving within the next 6 to 12 months, up from 25% earlier this year. An additional 23% are thinking about relocating. This increased mobility could signal a higher demand for storage solutions.
- Customer Satisfaction is High: Most consumers are happy with their storage experience—49% report being satisfied, while 29% say they are delighted. This is an excellent sign for the industry, indicating that storage providers meet customer expectations.
- Pricing Matters: 83% of respondents emphasized that price is a significant factor when choosing a storage unit. Affordable, flexible options will likely continue to be a key selling point for operators.
- In-Person Interaction Still Preferred by Some: While technology continues to shape many industries, 32% of consumers still prefer to rent their storage units in person. This suggests that a balance between digital and personal service could be significant.
What Does This Mean for Storage Providers?
As more people plan moves, the demand for storage is set to grow. Storage operators must adapt by offering value-driven services while keeping prices attractive to stay competitive. Additionally, while technology plays a large role, maintaining a personal touch could help attract a wider range of customers.
The future of the self-storage industry looks bright, and operators who remain flexible and customer-focused will likely find success in the coming years.